Revisiting an old project with new accumulated skills.
I had tucked away this early demonstration of my UI/UX studies from five years ago — direct interactions with branding and identity concepts were few back then, and I didn’t think the project was an accurate reflection of my current experience and knowledge.
Recently I’ve decided to dig this out from my old college archives, brush off the dust and give it a fresh new look.
The goal of this project was to design a mobile-facing temporary mini-site that would help promote a fake apartment near campus, primarily targeting WashU students.
Before
After
My biggest issue with my old designs was its low visual contrast overall, resulting in lack of accessibility. I reimagined the entire visual “branding”, from settling on higher contrast values in the new color palette and appropriate text size/leading for a better reading experience, to polishing off small graphic elements (i.e. logo + illustrations). The palette here also feels more suited to the real estate industry, especially when utilizing more vibrant hues to push this more modern narrative in targeting younger adults.
Navigate the clickable prototype here.
(For best effects, view link on mobile device.)